Chocolate Fondant shows slow sells.

“I want it done yesterday”. Various Management people.

But did they want it done so quickly?

When a small business starts out they think that they are Amazon Prime.For some products and services that is possibly the truth but for most of us we have to learn how to manage expectations.

The brain only registers two speeds which are: faster than expected and slower than expected.

Customers sometimes like things taking a little bit longer because it conveys both quality and attention to detail such as a Chocolate Fondant.

What does a Chocolate Fondant have to do with it?

Apart from giving various Amateur  (Professional) chefs on Masterchef.The Chocolate Fondant is a dessert that has a hard exterior and a moist centre.It requires skill,concentration and must be cooked to order. It is usually served at a higher price point place.The diner is also charged a premium.

On a menu, it will say:

“This will take 20 minutes to prepare”.

The Best thing about this little warning is that the customer is no longer clockwatching. They have the expectation of this wait and might order another glass of wine.

When the Fondant is finally ready, the customer gets a bit of theatre with their meal.This will be shared on social media where they can show off to their friends.

High street venues have given into our love of speed.They have central kitchens where all the food is prepared. Customers are now wise to this practice and are avoiding these places because service and food are both underwhelming.

Although the new customer of 2018 loves speed of Amazon deliveries, they also appreciate a slow and measures approach to things.

It is time to find your Chocolate Fondant!

 

 

The Left Side Problem

Does anybody remember the left side problem of the England Football Team in the early 2000s?

Now the right of midfield was covered by David Beckham whose service and delivery to the strikers was incredibly good.

However the left was a problem for England.Or so they thought.

The media,the football management and the fans were convinced  that the England Football Team needed a left sided midfielder (preferably with a left foot).

They tried many people within that position.These included:

•Paul Scholes who was one of the best central midfielders of his generation.

•Emile Heskey who was a good striker with raw power.

•Alan Thompson because he had a left foot.

•Jason Wilcox from Leeds.

It turned out that there was not a left sided problem.There was a formation problem.

The idea that the football management did not consider was that they should create a system around the personnel not the other way round.

The Powers at be at the F.A were bedded to their system of 4:4:2 that they had not considered any other system that could have accommodated these talented players.

According to Elon Musk,you have to not use systems before but you have to create a completely new system.The England Football team could have learned from this mantra.

When it comes to business,we can be shackled by a system that had a moderate amount of success in the past but is no longer fit for purpose.